Now
Now

Polaroid
Now
2020 – 2023
i-Type Filmi-Type
The first camera released under the simplified "Polaroid" brand (dropping "Originals"), the Now introduced an autofocus system and improved flash with precise exposure control. Its rounded, friendly design language established the visual identity for the modern Polaroid camera lineup.
Notable Features
- First camera under the simplified Polaroid brand
- Autofocus system for sharper results
- Improved flash with dynamic exposure adjustment
- Self-timer and double exposure modes
Specifications
- Film Type
- i-Type integral film (also compatible with 600 film)
- Lens
- Single-element, 94.96mm to 102.35mm
- Shutter
- Electronic, automatic exposure
- Flash
- Built-in accurate flash with dynamic adjustment
- Viewfinder
- Optical with selfie mirror
- Focus
- Autofocus (0.3 m to infinity)
- Dimensions
- 5.9 x 4.4 x 3.5 in
- Weight
- 0.97 lbs
- Battery
- Rechargeable lithium-ion (USB-C), ~60 day standby
- selfTimer
- Yes
- doubleExposure
- Yes



