Now
Now

Polaroid

Now

2020 – 2023

i-Type Filmi-Type

The first camera released under the simplified "Polaroid" brand (dropping "Originals"), the Now introduced an autofocus system and improved flash with precise exposure control. Its rounded, friendly design language established the visual identity for the modern Polaroid camera lineup.

Notable Features

  • First camera under the simplified Polaroid brand
  • Autofocus system for sharper results
  • Improved flash with dynamic exposure adjustment
  • Self-timer and double exposure modes

Specifications

Film Type
i-Type integral film (also compatible with 600 film)
Lens
Single-element, 94.96mm to 102.35mm
Shutter
Electronic, automatic exposure
Flash
Built-in accurate flash with dynamic adjustment
Viewfinder
Optical with selfie mirror
Focus
Autofocus (0.3 m to infinity)
Dimensions
5.9 x 4.4 x 3.5 in
Weight
0.97 lbs
Battery
Rechargeable lithium-ion (USB-C), ~60 day standby
selfTimer
Yes
doubleExposure
Yes

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